CataCap

    Invest In 4Kelp Skincare

    Climate ChangeClimate Change
    OceanOcean
    4Kelp Skincare
    1 investors
    Evergreen

    Funding Progress

    $25,000 of a $100,000 goal

    Be One of the First Investors — early movers shape the outcome

    $

    Invest: Minimum ($250)

    Within Catacap$25,000
    Outside Catacap$0
    Total$25,000

    About 4Kelp Skincare

    4Kelp™ Skincare is the new standard for the impact consumer. Performance, price, and environmental responsibility - today's consumers demand all three, and 4Kelp Skincare was built to deliver.

    4Kelp Skincare is defining a Regenerative Consumer Product Standard, purpose-built to deliver on every expectation from day one:

    1. Certified-Clean Performance: Every product is formulated with its proprietary Dual-Kelp Complex and Certified MadeSafe® - the most rigorous standard for clean skincare in America. High performance, verified clean, at prices that make the choice easy.

    2. Zero-Plastic Infrastructure: 400 million metric tons of new plastic are produced every year. 120 billion beauty units enter landfills annually. 4Kelp™ Skincare is not part of this problem - it is part of the solution. Its packaging is 100% plastic-free and home-compostable from factory to front door - it doesn't just break down, it disappears, leaving no traceable residue behind.

    3. Purpose-Driven Profit: 4Kelp Skincare directs $1 from every single sale directly to its verified 501(c)(3) Kelp Reforestation Partners - where it makes an immediate, measurable difference. Kelp forests are among the planet's most powerful carbon sinks and biodiversity engines, and they are disappearing. This isn't an offset or a rounding error. It's a binding, per-sale commitment to give back more than it takes; proving that profit and purpose can, and must, scale together. As a Delaware Public Benefit Corporation, that commitment isn't just its promise - it's 4Kelp's legal mandate.

    The skincare market is crowded with complexity and hollow promises. Modern Active Consumers are done with brands that claim impact without proving it. They want transparency, simplicity, and results. 4Kelp is the clear alternative: effective products built for real life - delivering $400 prestige-quality performance at $40 prices - while actively restoring kelp forests with every purchase.

    By combining Certified-Clean performance, zero-trace packaging, and a regenerative profit model, 4Kelp is not just competing - it is defining the industry's next standard.

    Investors can participate in 4Kelp's initial SAFE investment ($50K min) or via its CataCap listing. The fund can accept investments as well as contributions via DAF, PRI, and other impact vehicles.

    4Kelp is co-founded by Justin MacNaughton, Amanda Price, and Corbin Mason - with over 25 years of combined Beauty & CPG leadership, marketing and sales experience.

    Themes & SDGs Supported

    Climate Change
    Climate Change
    Ocean
    Ocean
    Good Health and Well-Being
    Good Health and Well-Being
    Responsible Consumption and Production
    Responsible Consumption and Production
    Climate Action
    Climate Action
    Life Below Water
    Life Below Water

    Mission and Vision

    Mission: Deliver Certified-clean, high-performance skincare at every-day prices; AND restore kelp forests with every sale. Vision: A world where buying Better is doing Better. Where Regeneration is the new standard for every consumer product, and the brands people reach for daily are the ones rebuilding the planet. Better Skin. Better Planet.

    Investment Terms

    To view Terms/Materials, you must have a CataCap account and be logged in. Access to full materials is available to Donor/Investors with an active CataCap balance.

    If you do not have an active balance, you may contact the company or fund directly using the “Questions about this investment?” link, or email [email protected] for assistance.

    Investment Materials

    To view Materials/Terms, you must have a CataCap account and be logged in. Access to full materials is available to Donor/Investors with an active CataCap balance.

    If you do not have an active balance, you may contact the company or fund directly using the “Questions about this investment?” link, or email [email protected] for assistance.

    News

    Ocean Catalysts: Funding the Future Beneath the Surface
    Podcast
    August 14, 2026

    Ocean Catalysts: Funding the Future Beneath the Surface

    What if seaweed could help replace petroleum-based plastics, restore ocean ecosystems, and transform everyday consumer products? In this episode of Catalytic Capital, host Ken Kurtzig speaks with Katie Weiler, founder and CEO of Viable Gear, and Justin MacNaughton, co-founder of 4Kelp Skincare. Katie shares how Viable Gear is turning seaweed into SeaTwine—a marine-degradable, compostable alternative to plastic twine used in agriculture and aquaculture. Justin explains how 4Kelp is developing clean, kelp-powered skincare in plastic-free, home-compostable packaging while supporting kelp restoration and ocean advocacy. They discuss the science behind seaweed-based materials, the challenge of competing with inexpensive conventional products, the journey from an ambitious idea to a market-ready product, and why patient, mission-aligned capital is essential for building a more regenerative economy. Learn more and invest through CataCap: Viable Gear: https://catacap.org/investments/ViableGear 4Kelp Skincare: https://catacap.org/investments/4kelpskincare

    Donors/Investors
    Ocean
    Listen to Podcast