CataCap

    Invest In TenX Nutrition

    Racial JusticeRacial Justice
    Climate ChangeClimate Change
    Gender EquityGender Equity
    Poverty AlleviationPoverty Alleviation
    TenX Nutrition
    2 investors
    Evergreen

    Funding Progress

    Successfully Funded

    $330,000 of a $250,000 goal

    Within Catacap$50,000
    Outside Catacap$280,000
    Total$330,000

    This investment cannot accept any more funds.

    About TenX Nutrition

    TenX Nutrition is building a mass-market brand in the everyday foods market in Kenya - while fighting malnutrition at scale. We're targeting exactly those markets of products that are eaten millions of times a day - which however are yet entirely without brand leaders.

    We've started with Mandazi POWER: the region's everyday staple breakfast, built into a modern brand and enriched to deliver 25% of daily nutrient needs in every piece. Same price, same roadside shops in the low-income communities that already buy mandazi — and it's going through the roof. Not because of nutrition claims, but because people love the product: more than 2M products sold in 12 months. We're one of the fastest-growing FMCG companies in Kenya right now, with demand vastly outstripping our capacity.

    That's why we're scaling production fast, investing substantially in automation that lifts both our output and our product quality. The market is enormous, and every product is built specifically to fight malnutrition — integrating into everyday life with no behaviour change required. The result is a commercially viable, vastly scalable solution to micronutrient deficiency, and one that is fundamentally new.

    This round is $800,000. Roughly half goes into CapEx; the other half carries us to break-even within six months of the new machinery going live — the point at which we'll be closing in on 90,000 richly nutritious foods sold every single day.

    Themes & SDGs Supported

    Racial Justice
    Racial Justice
    Climate Change
    Climate Change
    Gender Equity
    Gender Equity
    Poverty Alleviation
    Poverty Alleviation
    No Poverty
    No Poverty
    Good Health and Well-Being
    Good Health and Well-Being
    Gender Equality
    Gender Equality

    Mission and Vision

    We're building the brand leader of East Africa's biggest unbranded food categories — and the most scalable answer to malnutrition the region has seen. Mandazi is the most commonly eaten convenience food in Kenya (and across East Africa in slightly different form): a mass-market staple sold in the millions every day, with no brand and no company behind it. Mandazi POWER is the same food, same price, same shop shelf — just branded in a modern way, designed to be loved by consumers and fortified to provide approx 25% daily nutrient requirements per peace. No behaviour change, no premium, no trade-off on taste. Our vision is a market-based solution to a problem that so far only knew reactive, temporary solutions. One that has the potential to reach millions of consumers and generate millions in profit.

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    This content is available only to investors in this offering.