CataCap
    Case Study

    Carbon Counts – Raising Funds for Climate Impact through CataCap

    Merging entertainment with environmental impact, bringing climate action to the fingertips of gamers worldwide — ultimately scaling climate action by planting millions of trees through in-game revenue.

    EverForest game and Carbon Counts logo

    Largest Single Investment

    $120,000

    Additional Pending Commitments

    $150,000

    Company Overview

    Carbon Counts is a trailblazer in the "Play-to-Plant" gaming sector, leveraging mobile gaming to inspire and empower players to combat climate change. Their flagship game, EverForest, transforms reforestation into an engaging gaming experience, allowing users to actively participate in global tree-planting efforts with every level they complete. By merging entertainment with environmental impact, Carbon Counts brings climate action to the fingertips of gamers worldwide.

    Fundraising Success on CataCap — Carbon Counts has tapped into CataCap's innovative impact investing platform to secure critical funding for its mission. Through the platform, the company has successfully raised significant investments from donor-investors who share a commitment to environmental sustainability.

    These funds are instrumental in scaling operations, enhancing the EverForest platform, and expanding Carbon Counts' reach to new audiences.

    Fundraising Highlights

    Largest Investment

    $120,000 from a single donor-investor

    Additional Commitments

    $150,000 in pending donations, further boosting their capital

    "It's fantastic to raise money from mission-aligned donors who care deeply about climate solutions and are willing to support an investment in our company and vision. Partnering with CataCap has opened doors to philanthropic capital that allows us to scale our impact and bring climate action to millions of gamers worldwide."

    Michael Libenson — Co-Founder & CEO, Carbon Counts

    Platform

    The Role of CataCap

    CataCap's platform empowers mission-driven companies like Carbon Counts by unlocking donor-advised funds (DAFs) and philanthropic capital.

    Streamlined Donations to Investment Process

    A user-friendly and customizable platform to facilitate investments.

    Transparency and Accountability

    Tools to communicate impact metrics and fundraising progress effectively.

    Community Engagement

    Access to a network of like-minded donor-investors aligned with the company's mission.

    Looking Ahead

    Impact and Future Goals

    With the funds raised through CataCap, Carbon Counts is poised to:

    Expand Global Reach

    Attract a larger user base for EverForest and increase reforestation efforts worldwide.

    Enhance User Engagement

    Improve gaming features and user experiences to boost participation.

    Scale Climate Action

    Multiply the environmental impact by planting millions of trees through user contributions.

    Carbon Counts exemplifies how innovative startups, scaling ventures and even funds can leverage CataCap to provide another way to access capital, while allowing a much wider range of supporters to participate in the mission of their endeavor.

    Get Involved

    Join the Movement

    Learn more about Carbon Counts and their mission to combat climate change — visit their CataCap investment page.

    Explore how CataCap can help you turn passion into impact.