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Case Study: Carbon Counts – Raising Funds for Climate Impact through CataCap
Merging entertainment with environmental impact, bringing climate action to the fingertips of gamers worldwide, ultimately scaling climate action by planting millions of trees through in-game revenue.
Company Overview Carbon Counts is a trailblazer in the “Play-to-Plant” gaming sector, leveraging mobile gaming to inspire and empower players to combat climate change. Their flagship game, EverForest, transforms reforestation into an engaging gaming experience, allowing users to actively participate in global tree-planting efforts with every level they complete. By merging entertainment with environmental impact, Carbon Counts brings climate action to the fingertips of gamers worldwide.
Fundraising Success on CataCap Carbon Counts has tapped into CataCap’s innovative impact investing platform to secure critical funding for its mission. Through the platform, the company has successfully raised significant investments from donor-investors who share a commitment to environmental sustainability. Highlights of their fundraising achievements include:
- Largest Investment: $100,000 from a single donor-investor.
- Additional Commitments: $150,000 in pending donations, further boosting their capital.
These funds are instrumental in scaling operations, enhancing the EverForest platform, and expanding Carbon Counts’ reach to new audiences.
“It’s fantastic to raise money from mission-aligned donors who care deeply about climate solutions and are willing to support an investment in our company and vision,” said Michael Libenson, Co-Founder & CEO of Carbon Counts. “Partnering with CataCap has opened doors to philanthropic capital that allows us to scale our impact and bring climate action to millions of gamers worldwide.”
The Role of CataCap
CataCap’s platform empowers mission-driven companies like Carbon Counts by unlocking donor-advised funds (DAFs) and philanthropic capital. Key features that contributed to Carbon Counts’ success include:
- Streamlined Donations to Investment Process: A user-friendly and customizable platform to facilitate investments.
- Transparency and Accountability: Tools to communicate impact metrics and fundraising progress effectively.
- Community Engagement: Access to a network of like-minded donor-investors aligned with the company’s mission.
Impact and Future Goals With the funds raised through CataCap, Carbon Counts is poised to:
Expand Global Reach: Attract a larger user base for EverForest and increase reforestation efforts worldwide.
Enhance User Engagement: Improve gaming features and user experiences to boost participation.
Scale Climate Action: Multiply the environmental impact by planting millions of trees through user contributions.
Carbon Counts exemplifies how innovative startups, scaling ventures and even funds can leverage CataCap to provide another way to access capital, while allowing a much wider range of supporters to participate in the mission of their endeavor.
Impact and Future Goals
With the funds raised through CataCap, Carbon Counts is poised to:
- Expand Global Reach: Attract a larger user base for EverForest and increase reforestation efforts worldwide.
- Enhance User Engagement: Improve gaming features and user experiences to boost participation.
- Scale Climate Action: Multiply the environmental impact by planting millions of trees through user contributions.
Carbon Counts exemplifies how innovative startups, scaling ventures and even funds can leverage CataCap to provide another way to access capital, while allowing a much wider range of supporters to participate in the mission of their endeavor.
Join the Movement
To learn more about Carbon Counts and their mission to combat climate change, visit the Carbon Counts CataCap investment page.
Explore how CataCap can help you turn passion into impact by visiting CataCap.org.